Whether you plan to open a pizzeria near Logan Square or develop a fashion line to sell nationwide, your business plan should start with trademark registration. Your registered trademark will serve as brand recognition, in Philadelphia and across the country, as you begin to build a loyal customer base. These benefits, in conjunction with the use of the ® symbol, will provide protection and validity to your brand now and well into the future.

“I initially created a fake brand and campaign for my project, but after graduation, I decided that I really wanted to try and make EARTHLY a real thing. EARTHLY: For The Planet has become a business that allows me to express my creativity and my love for people, the planet, and fashion. I want EARTHLY to be a brand that not only sells cute clothing but actually cares about its customers and the environment. “ —Jordan Pietrafitta