Whether you plan to open a pizzeria near Logan Square or develop a fashion line to sell nationwide, your business plan should start with trademark registration. Your registered trademark will serve as brand recognition, in Philadelphia and across the country, as you begin to build a loyal customer base. These benefits, in conjunction with the use of the ® symbol, will provide protection and validity to your brand now and well into the future.

I recently visited the Universal Sphere at the Comcast Center HQ in Philadelphia, PA and was inspired by its exploration of the power of ideas. Between that, and a lot of recent sit-downs I've been having with entrepreneurs, I'm curious about the motivation of creatives and entrepreneurial people. As a college student and soon-to-be-graduate, I'm specifically interested in examining the glamour of the idea of "starting something" met with the lack of acceptance or support for unconventional ideas from society. Let's talk about it.

He’s young, hungry (in more ways than one), and rapidly transforming the way food trucks do business. He’s Nick Nanakos, CEO & Founder of TruckBux. Screw your co-worker, Jane! This app just became your new lunchtime BFF. 

Nanakos’ revolutionary app, Truckbux, allows food truck fanatics everywhere to easily view truck hours, locations, ratings, cuisines, and photos. Even more convenient, the app enables users to discover nearby food trucks and order ahead for pickup and delivery. The BEST part? Your taste buds will never miss out due to not having cash. You can pay using Venmo, Apple Pay, or card at food trucks everywhere. 

Brown Sugar Brown Butter Brownie. Okay, now you’ve stopped reading because that heading made you salivate and you’re already halfway to your nearest grocery store or Wawa to get some ice cream. Brown Sugar Brown Butter Brownie is just one example of the unique flavors coming to Philadelphia from entrepreneur Amy Wilson’s kitchen turned ice cream startup, Milk Jawn. We sat down to talk with Amy about her new business, background, and what inspired her to “just go for it” and make Milk Jawn a real jawn.