Who to Watch Wednesday—EARTHLY: For The Planet; Honors Thesis Turned Fashion Brand

“I initially created a fake brand and campaign for my project, but after graduation, I decided that I really wanted to try and make EARTHLY a real thing. EARTHLY: For The Planet has become a business that allows me to express my creativity and my love for people, the planet, and fashion. I want EARTHLY to be a brand that not only sells cute clothing but actually cares about its customers and the environment. “ —Jordan Pietrafitta